EagleTribune.com, North Andover, MA

Business

February 2, 2014

Ford grows bigger with little Fiesta

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“The Fiesta is made to be a car that young people can afford, in a style that young people will like, because if they don’t like it, they’re not going to buy it,” the sales manager stated.

Cullinan expects to see increasing numbers of them buy the model at Regan Ford.

“The popularity of the car is going to continue to grow as more and more people become familiar with it,” he said.

Part of that increase will come from the momentum already established. Part will come from the fact that the new, 2014 Fiesta gives them a little more to like. Ford refreshed the model this year, making updates and changes meant to keep the car current and contemporary. The big changes outside encompass a new, bolder grille and revised headlights and taillights. Inside, Ford designers redid the instrument panel, giving gauges and controls a look inspired by mobile phones.

But overall, the little model retains its pert, mobile, space-pod body shape and its conspicuously contemporary interior. The dashboard of the Fiesta has an eyebrowed design, with overhangs that make it look multi-tiered. Big interior panels on the dash and doors have eye-appealing, contrasting finishes, with matte crepe materials mixed with glossier surfaces with a pebble grain. Details like that give Fiesta more style and attitude than you expect from a small economy car.

Ford Motor Co. is experiencing impressive growth. The Ford brand has become the most popular vehicle brand in America today, with more people buying cars and trucks with the Ford oval attached than with any other logo. The experience of the little Fiesta helps explain why.

Jeffrey Zygmont is an author of fiction and non-fiction books, and a long-time auto writer. Contact him at www.jeffreyzygmont.com.

2014 Ford Fiesta Vehicle type: 4-door, 5-passenger, front-wheel-drive sub-compact sedan and hatchback Price range: $14,895 to $22,195 (plus options) Warranty: 3 years/36,000 miles basic warranty; 5 years/60,000 miles powertrain warranty; 5 years/60,000 miles roadside assistance Base engine: 1.6-liter I4 Power: 120 horsepower at 6,350 rpm; 112 lb.-ft. torque at 5,000 rpm Base transmission: 5-speed manual Fuel economy: 30 mpg city; 41 mpg highway (with automatic transmission) Wheelbase: 98 inches Length: 173 inches Width: 68 inches Height: 58 inches Weight: 2,578 pounds Fuel capacity: 12.4 gallons Turning circle: 34.4 feet

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