EagleTribune.com, North Andover, MA

Business

March 30, 2014

New Chevy High Country drives to the top

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The High Country also can be purchased with a smaller 355-horsepower 5.3-liter V8. A standard-version Silverado adds a third engine choice, a 285-horsepower, 4.3-liter V6 that powers lower-priced levels of the pickup. That standard Silverado starts with a list price of $27,765 for a traditional cab and regular cargo box. The list price jumps by about $4,000 for a double cab and about $8,500 for a crew cab – with other options and features pushing up prices toward the High Country level.

When the revamped and updated, 2014 Silverado 1500 came out last year, Bihl saw an uptick in interest as the pickup’s most devoted fans rushed to acquire the new rendition from DeLuca Chevrolet. The dealership is part of a Merrimack Valley family of businesses that also includes Bill DeLuca Chrysler Jeep Dodge Ram of Haverhill and Woodworth Chevrolet Cadillac of Andover.

Now that much of the new-edition novelty has passed, demand for the Silverado remains as brisk as always, Bihl said. The model is a perennial bestseller in the United States. The 2014 redesign may help it retain that status, but the pickup’s popularity predates the arrival of the 2014 model by a long time. With so many consumers buying pickups as everyday passenger vehicles, on top of businesses that buy them because, well, they really are trucks, the most popular cars in America tend to be trucks. The Silverado enjoys a long-standing spot among those most popular models.

The High Country version won’t add substantially to Silverado’s population. Its higher price limits the size of its market. But it pushes Silverado higher into the upper crust, while it makes pickups even more desirable to a wider array of drivers.

Jeffrey Zygmont is an author of fiction and non-fiction books, and a long-time auto writer. Contact him at www.jeffreyzygmont.com.

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