EagleTribune.com, North Andover, MA

Business

September 22, 2013

Mazda conquers crossovers with new CX-5

The Mazda CX-5 is a smart car that sits in a sweet spot of the American auto market. The CX-5 is a compact crossover, a small SUV, dwelling among vehicles that are prized and popular for their manageable size and versatile character – with all-wheel drive that makes them determined travelers in our soon-to-be-snowy climate.

The compact crossover class contains some prominent models, like the Honda CR-V, Toyota RAV4 and Ford Escape.

The new entrant from Mazda holds its place among the best of them. Its smoothly tapered shape and clean body styling give the wagon a stand-out presence. Its airy cabin is comfortable, attractive and functional. The model handles crisply and steers precisely, making it entertaining to drive.

At an opening list price of $21,490, which includes a generous equipment list that bundles in such features as alloy wheels, dual exhaust outlets, roof spoiler, adjustable steering wheel with cruise and audio controls, push-button start, trip computer, carpeted floor mats, split and folding rear seat, dynamic stability control and tire-pressure monitoring, the CX-5 adds up to an alluring value and a good buy.

It’s such an appealing buy that the new model has become the top seller at Lannan Mazda in Lowell, accounting for more than a third of the new cars sold at the dealership.

“We ran out of them last month,” said Anthony Scenna, general sales manager at Lannan. “We sold everything we had on the ground and then we were pre-selling them, taking deposits on models that were still in-bound. The CX-5 has made quite an impact both on Mazda and on us.”

He stated that the new model has become a magnet for drivers of moderately sized crossover wagons from other brands.

“In the last two months alone we’ve traded about 10 RAV4 owners into these,” Scenna said.

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