Here are some of the thoughts that enter your mind AS you make choices:
• What’s the circumstance?
• What’s the reason?
• What’s the motive?
• What’s the risk?
• What are the potential consequences?
• What are my fears?
• What’s the reward?
• What’s the real issue?
• What’s the real barrier?
• What’s the money?
• What’s the perceived value?
• What’s the measurable value?
• What’s the social value?
• What’s the objective?
• What is my desired result?
• What am I hoping for?
• What is the outcome likely to be?
• What if it isn’t?
• Who gets hurt?
• Who benefits?
• What are the elements?
• What has been my past experience?
• What is my experience-based knowledge?
• Should I counsel anyone?
• Do I have to decide now?
• Is this temporary or permanent?
• Do I trust the other person?
• What’s the deadline or the urgency?
• What is my gut telling me?
Keep in mind all decisions involve some sort of risk. Risk involves and creates fear. The greater the risk, the more measured, deliberate, and collaborative the process. It’s always a judgment call, and fear often interferes with sound judgment.
IMPORTANT NOTE: The decision to buy is made emotionally, and then justified logically. You make the decision, and then defend it – sometimes to a fault.
The words “no brainer” have always bothered me in the decision-making process. When someone says, “It’s a no brainer” to me, I become alarmed. What they’re saying is, “Don’t think about it, just do it.” Not good. All decisions are “brainers.”
To help you on the positive side of “decide,” ask yourself:
• Am I doing what’s best for myself, or my company?
• Am I taking the high road?
• Am I choosing the best value?
• Am I at peace with myself?