EagleTribune.com, North Andover, MA


December 15, 2012

Fifty Shades of Sales


BEWARE AND BE AWARE: Closing the sale, finding the pain, and manipulation aren’t in the shades of gray spectrum– they’re black. Customers are smarter than that, and they see right through your phony words and process.

PRACTICE SAFE SALES. You got into sales to win, and make income beyond the safety of a salary – you’ll have to take risks along the way, but do not risk ethical violation of practice, or reputation threatening based on actions.

Your emotional success and your sales is totally up to you. When you combine and master the elements and strategies above, your outcomes will build your security.

That’s an emotion you can be at peace with, and bank on.

Jeffrey Gitomer is the author of “The Sales Bible,” “Customer Satisfaction is Worthless Customer Loyalty is Priceless, “ “The Little Red Book of Selling” and other books. His website, www.gitomer.com, will lead you to more information about training, seminars, and webinars -- or email him personally at salesman@gitomer.com.

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