“We’re selling more of the upper trim levels, with all the bells and whistles,” he said. “It’s bringing in people who are comparing it to a Lexus sedan and the BMW 3 Series.”
At the same time, the new 6 is attracting a strong contingent of drivers from other Japanese brands, notably Honda and Nissan, said Scenna.
“It’s bringing in a whole different person than what we were used to,” he said.
The prior Mazda6, now replaced by the re-made 2014 model, had been around long enough to blend in. Today’s version not only reverses that position, it catapults the sedan to prominence for its luxury-leaning style, zesty performance and generous accessories. It’s another winning model for Mazda, complimenting other recent successes.
In Lowell, Lannan Mazda has sold about 40 percent more cars so far this year than last. That’s a huge leap, and Scenna says it’s due to new models, particularly the 2014 Mazda6 and the CX-5 crossover wagon introduced as a new vehicle for 2013. Now arriving is the 2014 Mazda3, a compact five-door designed to make practical, efficient driving more expressive and exhilarating.
With so much going on at Mazda, other car companies have to be paying attention. Let’s hope they follow its example.
Vehicle type: 4-door, 5-passenger, front-wheel-drive mid-size sedan
Price range: $21,675 to $30,290 (plus options)
Warranty: 3 years/36,000 miles basic warranty; 5 years/60,000 miles powertrain warranty; 5 years/unlimited miles corrosion warranty
Engine: 2.5-liter I4
Power: 184 horsepower at 5,700 rpm; 185 lb.-ft. torque at 3,250 rpm
Base transmission: 6-speed manual
Fuel economy: 26 mpg city; 38 mpg highway (with auto. trans.)
Wheelbase: 111 inches
Length: 192 inches
Width: 72 inches
Height: 57 inches
Weight: 3,183 pounds
Fuel capacity: 16.4 gallons
Turning circle: 36.7 ft.