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Business

June 15, 2014

New Subaru WRX is daring but refined

(Continued)

And those are just the highlights.

“There’s a lot of excitement about the car,” said Eddie Dye, general sales manager at Singer Subaru, Plaistow, N.H. In some cases, he noted, “people are trading in 2014 models that they just bought within the last year,” to get the updated, 2015 WRX.

The WRX models are based on the Subaru Impreza, a popular all-wheel-drive compact passenger car sold in both sedan and hatchback body styles. Earlier versions of WRX used both the sedan and the hatchback forms. But in the new, 2015 model, Subaru drops the hatchback and sells WRX and STI only as four-door sedans.

The tuning and special construction that suit the WRX and STI for speed and fast maneuvers are inspired by Rally. That’s a class of auto racing in which street-legal cars race point to point over long distances, usually on unpaved roads. It requires some crazy driving. Subaru models perform well in Rally races, because their expertly configured four-wheel-drive systems and other traction-enhancing measures give them an edge.

At Singer Subaru, Rally fans making up a core of loyal WRX drivers, said sales manager Dye. Many others buy the speedy Subaru for its tough, rebellious image and its exciting dynamics.

Dye sees the redesigned WRX now expanding its influence and popularity. One big reason for that is the look of the car, he said. While the sporty little Subaru retains its aggressive, irreverent, in-a-hurry attitude, the new version also blends more sophistication into its appearance. Subaru says it aimed to give the 2015 WRX the character of a classy sport sedan. You see that in its smooth sides that are subtly vectored, in fender bulges that are gracefully contoured, in the sleek arch of its cabin and the slant of its front end toward an apex.

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