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June 15, 2014

New Subaru WRX is daring but refined

(Continued)

The WRX still looks assertive. It still wears a wide, gaping air scoop in the center of the hood – bringing in air for the intercoolers behind the turbochargers of both the WRX and the WRX STI. But the scoop is lower. Subaru says that’s to improve the driver’s sight line. It also polishes the car’s appearance.

“It has a more refined looks to it,” said Dye. “It has more the look and feel of a luxury sports car.”

As a result, he said, “We’re capturing people who are looking for a more refined vehicle. We had a guy trade in a 2011 BMW M3, a $60,000 car. He went into an STI.

The backgrounds of WRX drivers are diverse, Dye explained.

“We see some professionals, some successful guys in their early to late 30s, and some in their 40s. We see a lot of engineers,” probably because they like mechanical coordination. “We get some school teachers in the mix. We see people who already have three or four Subarus in their family. They get to the point where they can afford to get a car that’s just fun.”

If any shoppers approach the model feeling uncertain about the entertainment the WRX and WRX STI provide, they’ll be convinced the first time they juice the gas pedal.

Jeffrey Zygmont is an author of fiction and non-fiction books, and a long-time auto writer. Contact him at www.jeffreyzygmont.com.

2015 Subaru WRX

Vehicle type: 4-door, 5-passenger, all-wheel-drive compact performance sedan

Price range: $27,090 to $39,290 (plus options)

Warranty: 3 years/36,000 miles basic warranty; 5 years/60,000 miles powertrain warranty; 5 years/unlimited miles corrosion warranty; 3 years/36,000 miles roadside assistance

Base engine: 2.0-liter turbocharged horizontal 4-cylinder

Power: 268 horsepower at 5,600 rpm; 258 lb.-ft. at 2,000 rpm

Base transmission: 6-speed manual

Fuel economy: 21 mpg city; 28 mpg highway

Wheelbase: 104 inches

Length: 181 inches

Width: 71 inches

Height: 58 inches

Weight: 3,267 pounds

Fuel capacity: 15.9 gallons

Turning circle: 35.4 feet

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