EagleTribune.com, North Andover, MA

Business

June 2, 2013

When nothing but a Lamborghini will do

Luxury rental cars

MIAMI — Nothing quite impresses an out-of-town client like whisking him around town in a flashy Ferrari, sleek Lamborghini or other hot luxury car.

So when real estate broker Patricia Delinois picked up client Robert Kiger to show him multimillion dollar properties on Fisher Island, near Miami, she rented a black Rolls-Royce Phantom for the ride.

“It was fantastic,” said Kiger, who lives in Wellington, Fla., and owns two Elegante Polo stores. “I felt like a king.”

Celebrities, music moguls, wealthy Russian and Brazilian tourists, business people, athletes and other car enthusiasts are increasingly topping off their Miami experience by slipping behind the wheel of a luxury or exotic car _ rented by the day, week or month.

“Our VIP clients love it,” said Delinois, broker-owner of Century 21 Premier Elite Realty, who rents the cars from Lou La Vie, in Miami. “What we are trying to create is a fun, trendy, different experience that they will get only in Miami.”

South Florida has long been a leading market for sales of luxury and exotic cars, with the area’s dealers ranking at or near the top in their industry, nationwide. And now that love affair is extending to rentals, with less of a commitment required.

Without a doubt, the luxury car rental market is revving up. New showrooms are opening, more high-end cars are being added to firms’ fleets, and the once mostly seasonal business is becoming busy year-round, fueled in large part by wealthy foreign tourists.

Despite barriers such as the high cost of inventory — a single car can cost $400,000) — astronomical business insurance rates costing up to hundreds of thousands of dollars annually, and the occasional need to bail speed-happy customers out of jail, Miami-area companies report revenues are up by as much as 33 percent year-over-year.

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