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Business

June 2, 2013

When nothing but a Lamborghini will do

Luxury rental cars

(Continued)

In fact, tourists of every ilk are driving luxury rental car companies’ revenue, and perhaps nowhere more so than in South Florida.

“Anywhere where there is heavy tourist traffic is where you will see luxury travel rental companies,” said Sharon Faulkner, executive director of the American Car Rental Association, based in Albany, N.Y.

The concentration of luxury car rentals, she said, is in Florida, California, Las Vegas, and, for the less sporty vehicles, New York.

“It just follows that since the economy is getting better, so is the demand for luxury items,” Faulkner said. “The consumer can’t afford to own it, but can still afford to rent it.”

Even Hertz is getting in on the game. The company has been slowly adding high-end vehicles into its fleet in the past year, said spokeswoman Paula Rivera. The cars are only available at select destinations.

“When you see a major company like Hertz growing that part of their market, it would say the demand is there,” Faulkner said.

Visit The Miami Herald at www.miamiherald.com. Distributed by MCT Information Services.

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