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April 20, 2014

Jeep Grand Cherokee tops in New England

Now that the New England Motor Press Association has released the results of its Official Winter Vehicle of New England competition, the top award hardly seems surprising. In fact, top-prize selection of the Jeep Grand Cherokee sport-utility vehicle seems like deja vu. The Grand Cherokee has won the group’s title of Official Winter Vehicle for four years in a row.

“The Jeep Grand Cherokee has now taken the overall Winter Vehicle honor every year since 2011,” said Craig Fitzgerald, president of the New England Motor Press Association, or NEMPA, an association of auto writers and journalists from the six New England states. “This unprecedented fourth consecutive win is due to the EcoDiesel engine and eight-speed transmission – new features that put Grand Cherokee at the top of both the power-with-efficiency and value curves.”

In its annual Winter Vehicle of New England judging, NEMPA honors vehicles that its members find best qualified to handle the unique challenges of winter driving in our region.

Consumers appear to agree with their choice. Chrysler Group, which makes Jeep vehicles, notes that through the first couple months of this year, sales of the Grand Cherokee were running 21 percent ahead of last year’s level for the U.S. as a whole, and 23 percent ahead in the northeast.

“Particularly in one of the harshest winters on record, we’re delighted that the influential members of the New England Motor Press Association have once again recognized the all-weather capability of the Jeep Grand Cherokee,” crowed Mike Manley, president and chief executive of the Jeep brand.

Jeep released the 2014 model of its Grand Cherokee exactly thirteen months ago, in March 2013. It was a refreshed version of the perennial Jeep favorite – not totally re-done, but updated and improved with some substantial changes to keep the SUV current and contemporary.

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