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December 1, 2012

Kelly donation keeps school program alive

After riding in early this year to help save the after-school program at Higgins Middle School, Peabody, the Kelly Automotive Group made a second, large donation to assure that activity remains available to students.

The Nighthawk After-School Program, operated by the Peabody chapter of the Boys and Girls Club of Greater Salem, Mass., was established in 2007 to provide a safe, constructive environment for children after daily dismissal, and to encourage habits that would contribute to their academic success. But budget cuts closed the program in 2011.

It reopened in March after Kelly Automotive made a contribution to fund its operations. On Oct. 24, Brian Kelly, president of the dealer group, and other Kelly executives, presented an additional $25,000 donation to the program. The money was raised through a giving pledge that sets aside $50 every time one of Kelly’s eight dealerships sells a vehicle to a Peabody resident.

Brain Kelly presented the check at the small ceremony attended by administrators of Higgins Middle School and the Boys and Girls Club, as well as students benefiting from the contribution. Also attending the event were Brian Heney, Kelly director of operations, and Brenden Kelly, sales consultant at Kelly Volkswagen and member of the Kelly family that owns the dealership group.

“He’s going to be a member of the organization for a long time to come, so we include him in a lot of these events so he can see how good it feels to give something back,” said Heney.

The operations manager explained that the Higgins Middle School contribution is part of a larger charitable program at Kelly.

“There are about 400 people in our organization. We all live and work in these communities, so we support them. We do as much as we can do to help make sure they’re always improving,” said Heney. “We like to support the communities that support us.”

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