To become an old adage, a clever saying must be so valuable and true that people repeat it over and over and over again. Like that common ol’ saw, “if at first you don’t succeed, try, try again.”
Anyone who has succeeded at anything will tell you that they didn’t hit it their first time, or even their second or third. But they kept on plugging. They never gave up.
That same principle of perseverance and determination can be just as valuable in business conduct, especially for businesses that sell consumer goods. After all, we consumers can be tough to figure, so a company can’t count on winning our favor its first try, or even its second or third. It may have to try, try again before it finds what we’re really after.
That explains why we now have the 2013 Hyundai Elantra GT. The sporty, youthful, compact hatchback arrived in mid summer. With four doors, front drive, and all the haul-around usefulness of the open-back, slant-hatch body design, the Elantra GT is a tempting buy at a list price that starts a tad under $20,000. Hyundai packs a lot of attractive equipment into the car, such as a hands-free Bluetooth phone system, steering wheel audio controls, tire-pressure monitor, heated outside mirrors, high-output, six-speaker audio system with satellite radio, and more.
The GT joins as a third member of the Hyundai Elantra family that includes the two-door Elantra Coupe and the four-door Elantra Sedan. All three variants are sleekly streamlined, compact cars in the class of the Ford Focus, Honda Civic, Toyota Corolla and Volkswagen Golf. The Elantra Sedan and Coupe tilt more toward economy than the new GT, with list prices that start around $3,000 less than Elantra GT.