EagleTribune.com, North Andover, MA

Business

November 16, 2013

New Kia Soul adds substance, keeps flair

(Continued)

The re-making of Soul doesn’t surprise Charles Daher Jr., sales manager at Commonwealth Motors in Lawrence, which sells Chevrolet, Honda, Nissan and Volkswagen vehicles in addition to Kia. Daher has seen Kia adopt an aggressive approach to model changes. The company moves fast to keep its vehicles fresh and current, he explained. It makes mid-stream improvements the moment it finds them desirable, he noted. Wholescale makeovers like the 2014 Soul come at a pace that seems faster than the norm.

In the new version, Daher sees changes and upgrades that expand the appeal of the auto.

“They’ve kept the mainstay look. It’s still different and quirky. But they also made it a little sleeker to appeal to more people,” he said. “It has a more sporty look and stance, rather than the more bubblish look that it had before.”

While the car is still comfortably upright, the new version has a more elongated look, starting with a hood that appears to stretch and strive forward more than the hood on the first version of Soul. The entire front end of the new model has a bolder aspect, due to features like big, wraparound light sets, jutting fog lights and a large, prominent, lower front grille that looks ready to scoop up pavement. The side panels of the remodeled Soul are much smoother and cleaner looking, after the angular bulges and creases on the prior version have been softened or eliminated altogether.

When announcing the new model this fall, Kia noted that it upgraded Soul’s interior to give it a more premium look and feel. That includes measures like high-grade, soft-touch materials covering panels and trim plates, and glossy accents trimming instruments and controls.

At Commonwealth, Daher stated that the combination of dressier interior and more sophisticated gear and equipment available in the 2014 Soul bump the model into a higher class of autos.

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