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Business

May 12, 2013

Businesses look to use drones for commercial purposes

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“Maybe the most exciting thing is that we don’t yet know all the ways this technology is going to mature,” he said.

One of the most promising areas for growth in unmanned systems could be in agriculture, according to Anderson.

“It’s really reshaping the way we think about farming, among other things,” Anderson said. Using camera-equipped drones to monitor crops could save money, he said, with $300 UAVs to check for disease and irrigation levels replacing $1,000-per-hour manned aircraft flyovers.

“It makes American farmers that much more competitive,” he said.

Hollywood is also in on the push for commercial drone licensing. Howard Gantman, spokesman for the Motion Picture Association of America, said the film industry has been lobbying for years for the right to use unmanned aircraft for aerial filming.

“It’s safer than putting a camera operator up in a tall tree; it’s cheaper than renting a helicopter for a day,” Gantman said.

Opening scenes from the most recent James Bond film, “Skyfall,” were shot from drones, as were some scenes from “The Smurfs 2.” Because those movies were filmed in Europe, producers were able to opt for a roughly $200 drone rather than hire a helicopter filming crew for more than $2,000 per hour.

“Flight crews can eat up huge portions of movie budgets,” Gantman said.

For civil liberties groups, unchecked use of drones poses serious privacy concerns. But many private-sector uses have mostly positive potential, said Amie Stepanovich, director of the domestic surveillance project of the Electronic Privacy Information Center, a research group in Washington.

Newsgathering in public spaces and such uses as food delivery all represent a social good as long as video footage is recorded legally and all “incidental collection” of video — footage picked up by a drone conducting a job separate from its recordings capability — is disposed of promptly, she said.

Such questions have been left to the FAA.

“We all just want rules for the road,” said the University of Nebraska’s Waite. “Once we have those, we can operate.”

The Medill News Service is a Washington program of the Medill School of Journalism at Northwestern University. Distributed by MCT Information Services.

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