“They’re urban trendsetters, both males and females,” he said. “They’re career-oriented, in their mid to late 20s, up to their mid 30s. They’re not in a family-dependency stage yet.”
But youthfully spirited empty nesters make up a second strong contingent of Veloster fans, he noted. To illustrate, Silvia told of a recent buyer in his mid 40s who traded in a Ford Taurus sedan – a big, four-door car – for a Veloster right after his youngest child left home for college.
For him and similar Veloster buyers, the model’s appearance and sporty road manners are attractive attributes, but its fuel economy is also a big draw, Silvia said.
“They’re using it for a commuter car because of its great gas mileage,” he explained.
Models with a standard four-cylinder earn a government fuel-economy rating of 27 miles per gallon in city driving, and 37 mpg on the highway, when equipped with manual transmission. The automatic moves the ratings only slightly, to 28 mpg city, 37 mpg highway. The Veloster Turbo with a manual transmission rates 24/35 mpg, while the automatic transmission drops the rating to 24/31 mpg. In all cases those are good fuel-economy figures from a sport-oriented coupe.
Like any low and slinky coupe, the Veloster is largely a personal car. But its innovative third door – opening into the back seat from the right, passenger side – makes the model marvelously more useful than most four-seat runabouts that have only doors for front occupants. Veloster’s rear entryway is a real door, opening wide to invite easy loading of the back cabin. But the door is hidden, with its edges cleverly matched to the car’s fluid contours and its handle stuck high amid the side window trim, where you’d never think to look for a door handle.