EagleTribune.com, North Andover, MA

Business

October 14, 2012

Automakers poised to do battle for midsize-sedan market

(Continued)

Executives of the manufacturers are universally bullish about the sales prospects for their brand, even given the stiff competition.

“It’s a real dogfight in that segment, and we think we’ll do really well with the 2013 Malibu,” said Jon Hahn, Chevrolet’s marketing manager for the Malibu.

“Nobody has a design like this that is this popping, that is so striking it’s going to bring people to the brand,” Ford’s Dave Mondragon said of the Fusion. “We think this vehicle will have a high conquest rate,” bringing non-Ford buyers to the brand.

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(c)2012 Fort Worth Star-Telegram

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