HAVERHILL — With the holiday season approaching, the Greater Haverhill Chamber of Commerce has added a new twist to the annual downtown Christmas Stroll and Penguin Pub Crawl.
Instead of both events happening the same night, they will be held on back-to-back nights. Organizers said this will allow adults, including parents, to participate in the pub crawl one night, then enjoy the stroll, a family event, on the following night.
But before the festivities can begin, the chamber is looking for a huge Christmas tree to be put on display in downtown Washington Square. Traditionally, the tree is donated to the city by a member of the community who is willing to have the tree cut from their yard. The Department of Public Works will remove the tree at no cost to the person who donates it to the city. The much-anticipated tree lighting ceremony will take place toward the end of this year’s stroll.
Due to the growing popularity of the pub crawl and stroll, the chamber’s Downtown Haverhill Committee decided to occupy two evenings with winter-themed activities this holiday season. The Penguin Pub Crawl will be held Friday, Dec. 7, from 5:30 to 9 p.m. The Christmas Stroll is Saturday, Dec. 8, from 4 to 8 p.m.
Last year’s events promoted downtown by luring thousands of guests, hundreds of pub crawl participants, and tens of thousands of dollars in revenue for downtown merchants, organizers said.
“We expect that adding an extra day to our already successful events will only enhance our efforts more,” said chamber President Sven Amirian. “The pub crawl acting as a stand-alone event will allow adults and parents to participate, and still give them an opportunity to include their children and families on the following night. Additionally, we hope that bringing residents and outside visitors into our downtown two nights in a row will give greater exposure to our city and bigger revenue for our downtown businesses.’’