Coakley has teamed up with Northwind Strategies for her campaign, surrounding herself with many of the same individuals behind Gov. Deval Patrick’s rise in 2006 and reelection in 2010, including Doug Rubin and Kyle Sullivan. Rubin said Coakley’s campaign will be about bringing her message directly to voters and engaging the grassroots. Former Patrick spokesman Alex Goldstein planned to accompany Coakley on Monday’s campaign swing.
Her decision to focus on the economy and education as her initial priorities also led Treasurer Steven Grossman to declare himself the only candidate with a record in economic development arena.
Coakley released a slick, two-minute video depicting scenic views from around the state and footage of the attorney general meeting with and talking to voters, including teachers, hospital workers and cops, as she discussed in a voiceover how they have inspired her political career.
The video and the three-day barnstorming tour appear to counter the criticism she faced after her embarrassing 2010 loss to Republican Scott Brown in the race to succeed the late Sen. Edward Kennedy. During the campaign, she famously made a comment mocking the idea that she would stand outside of Fenway in the cold to shake hands in a gaffe that reverberated all the way to the White House.
“Look, we’ve acknowledged, I’ve acknowledged that we made mistakes on that campaign trail and I’ve learned from that,” Coakley said. “I got right back to work in the AG’s office; I got right back out shaking hands and meeting people in order to run for Attorney General.”