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October 18, 2012

Obama, Romney seek support from women

(Continued)

The remaining 110 electoral votes are divided among the hotly contested battleground states of Florida (29), North Carolina (15), Virginia (13), New Hampshire (4), Iowa (6), Colorado (9), Nevada (6), Ohio (18) and Wisconsin (10).

As the campaign days dwindled down, the number of television commercials rose higher. According to media buyers who track ads, target voters in the area around Cleveland can expect to see an average of about 120 ads next week paid for by the two candidates and groups supporting them — more than 17 a day. There were similar, if somewhat less intense campaign-by-commercials under way across all the battleground states.

In many cases — Florida, Ohio, Wisconsin, Virginia, Nevada among them — competitive races for the Senate and even House contests added to the bombardment. So, too, campaign brochures, piling up in mailboxes earlier than past elections because of widespread pre-election day voting.

There was little mystery in the candidates’ concentration on women voters. An AP-GfK survey taken in mid-September, when Obama was leading in the opinion polls, found that 8 percent of all likely votes were women who were either undecided or said they might change their minds.

Polls since the first debate two weeks ago show gains for Romney among women voters, a shift that Obama can ill afford given the traditional Republican advantage among men.

Democrats rebutted Romney’s memory of the binders he received as the newly elected governor of Massachusetts in 2002.

On a conference call arranged by the Democratic National Committee, a former executive director of the Massachusetts Government Appointments Project said the group provided the resumes of women qualified for appointment unprompted. “To be perfectly clear, Mitt Romney did not request” them, said Jesse Mermell.

Romney quickly countered with a combination testimonial and fundraising appeal from Kerry Healey, who was his lieutenant governor in Massachusetts. She said he had named numerous women to his administration, adding, “He sought out our counsel, and he listened to our advice. We didn’t always agree, but we were always respected.”

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