“‘Don’t wreck it all, with one text or call’ can also be read with ‘one text or call, don’t wreck it all,’” Shapiro said. “We don’t want people to have to read three panes for the message to make sense.”
Officials also put some thought into when they schedule the messages that are public service announcements.
“On holiday weekends, we typically show how many traffic deaths there have been so far, with the message, ‘One death is too many,’” Shapiro said. “We then show it again after the weekend and people are surprised to see that the number has changed.”
Local motorists said they appreciate the signs
“ I think they are great,” Derry resident Jennifer Dion said. “(They have) traffic notices, storm alerts, speed limit drops. They flash through the message quick enough and often enough.”
Tanya Tellier of Derry agreed.
“I like them,” she said. “It’s good to know to get off at the next exit if there is another accident ahead.”
But Londonderry resident Rick Aucoin said the messages don’t really affect him.
“I’m going to go the same route regardless,” he said. “I’d rather not know if there’s an accident and think that there’s not going to be any traffic.”
Others said they think the signs can be distracting.
“I find them distracting,” Derry resident Jenna Paradise said. “Anything that is short of one word, such as “slow”, takes your eyes away from the road. It would be great if we all had a passenger riding with us to read it, but we don’t.”
Andrea Crowell of Derry said she sometimes has trouble reading the entire message.
“I like them, although some of them change so slowly that I am only able to read a portion of the message,” she said.