EagleTribune.com, North Andover, MA

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April 9, 2014

Salem mall seeks major makeover

Would be first renovation since 1991

SALEM — The Mall at Rockingham Park is preparing for a major makeover.

If everything goes as planned, the mall’s interior and facade will receive a fresh, new look, according to mall manager Cindy Hall.

Simon Malls, owner and operator of the 152-store mall, has filed plans with the town for an extensive renovation of the property.

The project includes upgrading the entrances and the mall’s common areas, and providing new furnishings, Hall said in a letter to the town.

“We feel that it is time to refresh our image and update our finishes,” Hall said. “Additionally, we are seeking to address our exterior image and greet the customers with a look that is reflective of the updated mall interior.”

There are no plans to add space or stores, Hall told the town. This would be the first major renovation of the mall since it opened in 1991, she said.

The work could begin as soon as May and be done in time for the busy holiday shopping season, according to Hall.

But site plan approval must first be granted by the Planning Board, town planner Ross Moldoff said.

The proposal is scheduled to before the Planning Board on April 22, he said. That’s the day before the mall plans to make an announcement about the renovations.

Hall said she was not able to comment on the proposed renovations yesterday afternoon. But she outlined the project in her letter to the town.

The work would include updating the facade and adding LED lighting to recessed panels to “dress up” the exterior, she said.

Major work to the interior includes replacing the tile floor, painting the walls, and removing outdated brass and dark finishes, she said.

The mall would also receive new exterior signs, Hall said.

The project would be the latest major work at the mall since renovations two years ago to accommodate the mall’s newest anchor tenant, Lord & Taylor.

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