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January 23, 2014

Mayoral race cost $200K

Rivera overtakes Lantigua in fundraising

(Continued)

He could not be reached for comment yesterday.

Rivera’s disclosure forms show he followed through on his promise that he would not accept contributions from city employees. Two Lawrence employees donated, but both work for the schools, his forms show. Several city contractors contributed to his campaign, including John and Francis Coady, owners of Coady towing; Robert Sheehan, owner of Sheehan Towing; and Maurice Ryan and David Walton, owner and CEO respectively of Patriot Ambulance

Seventeen of the 57 people who gave to Lantigua during the reporting period work for the city, including seven cops and two firefighters, his disclosure forms show.

Robert Sheehan is the only city contractor who appears on Lantigua’s most recent filing.

The disclosure forms also reveal details about how Lantigua and Rivera focused their efforts in the campaign’s final days.

Both men spent heavily to advertise on Spanish-language radio, television and cable. Of the $25,281 Lantigua spent in the reporting period, $13,280 went to Costa Eagle Broadcasting, Entravision, Gois Broadcasting and Television Dominicana. He also spent $1,942 to send birthday cards to constituents, a hallmark practice of his campaign organization.

Rivera more than matched Lantigua’s radio, TV and cable spending, including $13,360 he spent at Entravision for an advertising blitz in October.

He also spent generously on “constituent gifts,” including cigars ($126), liquor ($556) and flowers ($528), his disclosure forms show. Rivera also sent gifts from Build-a-Bear Workshop in Boston ($39), Whirlaway Sports Center in Methuen ($114), Target ($90) and Walgreens ($60).

Lantigua lent his campaign $500. Rivera lent his campaign $43.70.

In all through last year, Rivera raised $124,872 and spent $114,635 to unseat Lantigua.

Lantigua raised $84,708 and spent $83,742. Both men began their campaigns with about $15,000 already in the bank.

The $30,703 Rivera’s campaign organization now has on hand is nearly twice the $16,249 balance held by Lantigua’s campaign organization. Lantigua hasn’t said whether he will seek public office again, but if he seeks a comeback, he may likely try to reclaim the statehouse seat he held before he ran for mayor.

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