LOS ANGELES (AP) — In the 20-plus years since Ice Cube decided to focus on movies, he’s taken on key roles in filmmaking — acting, writing, even directing. But it’s his work as a producer, with his own production company Cube Vision, that’s given him the most satisfaction — and perhaps the most success.
It was Ice Cube who made the decision to cast superhot Kevin Hart for his buddy flick “Ride Along,” which was key in helping the film gross over $140 million since its mid-January release.
“We had the movie for five or six years and we saw Kevin Hart blowing up. We knew we could throw a few folks in that I’d worked with in the past, but we wanted it to feel fresh. It became a dream team,” he said during a recent interview. “Being No. 1 for three weeks is something we weren’t expecting. To be the cream of the crop is no easy feat. It’s a big deal. I’ve been on cloud nine.”
Ice Cube talked about his filmmaking career, rap and his legendary group’s omission from the most recent class of the Rock and Roll Hall of Fame during an interview with The Associated Press.
AP: You’re still recording music, but why make the transition to also making movies in the 1990s? Were you seeing that music wasn’t as fruitful?
Ice Cube: The creative process of making a movie really turned me on. I’d started getting behind the scenes with a camcorder and VHS tape when making music videos. But when I did ‘Boyz n the Hood’ with John Singleton, I saw someone my age who was really doing it behind the scenes. I felt like I needed to be doing it on that level. (John) challenged me to start writing. My first two scripts sucked, but my third was ‘Friday.’