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Lifestyle

October 30, 2013

Viewers tuning into this World Series

NEW YORK (AP) — An average of 14 million people watched the first four games of the World Series between Boston and St. Louis, but the best news for broadcaster Fox is that the Fall Classic is still going on.

Only two World Series in the TV era had fewer viewers than this year’s matchup so far: last year’s series between San Francisco and Detroit and the 2008 series between Philadelphia and Tampa Bay, Nielsen Co. said.

So far this century, three series have gone the full seven games — in 2001, 2002 and 2011. None of those final games reached fewer than the 25.4 million people who watched the conclusion of the St. Louis-Texas series two years ago, Nielsen said. Generally speaking, the longer and more competitive a World Series is, the greater the viewer interest.

The last matchup between the Red Sox and Cards in 2004 represented the most-watched World Series since 1995. The heavy interest in the 2004 matchup came despite the Red Sox sweeping the series in four games.

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