With the chance of another life, more dramas could get made, said David Scardino, entertainment specialist with the ad agency RPA.
But amid these changes, Collier says the nightly prime-time lineup is still a potent way to reach viewers.
“We put a lot of credence into the fact that the water-cooler event still exists on live, linear television,” Collier said.
“We’re seeing five years of growth in a row on ‘Mad Men’ and ‘Breaking Bad,’” he added. “Millions of people are coming to our air to celebrate that event.”
Los Angeles Times staff writer Meg James contributed to this report.
©2013 Los Angeles Times
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