Swift said fans should expect more surprises during her upcoming tour, which kicks off March 13 in Omaha, Neb. She’s partnering with Diet Coke for the tour, and she’s signed on to be a pitchwoman for the beverage.
While a recent op-ed piece in The New York Times questioned whether pop stars should be endorsing soft drinks with society’s push toward a healthier lifestyle, Swift, who noted she’s become more health-conscious, said the beverage is part of her life.
“I think my lifestyle plays a part into what I choose to endorse,” Swift said. “Diet Coke is something that is a part of my life. ... Also a part of my life is exercise.”
Her partnership with the soft drink company includes the use of social media platforms to connect with fans, something that Swift, an avid Tweeter and presence on Instagram, already uses on her own.