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Merrimack Valley

February 7, 2014

Salisbury Pavilion second floorwill add 8,500 square feet

Space will include event center, function room, lounge

SALISBURY — Salisbury Beach will soon have a new offering, as the owners of the Pavilion will add 8,500 square feet of exhibit space to the second floor of the oceanside venue.

In 2008, the Capolupo family began renovating the first floor of the Pavilion, located at the corner of the Driftway and Ocean Front North, which for decades had been the site of The Beach Club and an arcade.

Under the guidance of SPS New England President Wayne Capolupo, Atlantic Hospitality Group opened its year-round, 175-seat Seaglass restaurant on the first floor of the Pavilion in May 2009, with views of the Atlantic along two of its walls. Not long after, a 250-person banquet/function room was added to the first floor, as well as the Blue Ocean Music Hall, a setting for musicians and comedians that holds about 600 people.

This new venture, which received a building permit about a week ago, will encompass the second floor of the huge structure, according to Salisbury building inspector David Lovering. Since the company’s plans always included redeveloping the second story eventually, the project didn’t need another review by the Planning Board, Lovering said.

“I met with Wayne and the architects and the plan is to finish off the second floor of the Pavilion,” Lovering said yesterday. “It’s nice Wayne is willing to make this kind of commitment at the beach. I think this will be a nice investment for the town.”

According to a press release issued this week, the project by Atlantic Hospitality Group calls for creating another 14,000 square feet of usable space, which will accommodate more than 500 people in three distinct areas. It is slated to open this spring.

The largest space will be the Blue Ocean Event Center, with 8,500 square feet that can accommodate 380 people for trade shows, conferences, indoor craft shows and festivals, complete with Wi-Fi.

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