EagleTribune.com, North Andover, MA

Merrimack Valley

February 19, 2013

Presidents Day can be bellwether for auto dealerships

(Continued)

A check of dealership web sites in cities around the country turned up a few Presidents Day sale notices here and there. Forget and Daher said the huge push, and boost, for Presidents Day sales is a Northeastern phenomenon.

“I was in a dealership in Florida and it wasn’t a big deal,” Forget said.

People packed into dealerships in the Merrimack Valley and Southern New Hampshire all weekend, with live music and snacks for shoppers on Monday.

Dealers in the area expected thousands of people to shop this past weekend, and Cullinan said this weekend might have been better than last year if not for the snow Sunday morning.

“It’s a good sign that the economy is getting better and people have more confidence,” he said. “It should be (a good year), it looks like it.”

Win Nowell, of Groveland, shopped at Bill Deluca Chevrolet-Buick-GMC on River Street in Haverhill this weekend. “I was thinking about buying one, and decided on Saturday,” said Nowell, who had just purchased a new car yesterday afternoon.

Did the incentives and balloons and advertisements featuring flags and Mount Rushmore get him outside on a cold blustery February day? “No,” he said. “It’s just time.”

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