For Dannelle Gay, today kicks off a day that will last a year.
Along with countless thousands, the Sun Prairie, Wisc., super-shopper will head out after her family’s Thanksgiving festivities to join in Black Friday, that bonanza of markdowns meant to stir up a holiday buying frenzy and lift retailers into the black for the year.
But unlike many others wheeling shopping carts down aisles and late into the night, Gay plans to shop for all of 2013.
Gay teaches “Black Friday Boot Camp,” a one-hour workshop that she presented at local libraries to gird shoppers with ideas for making the most of the season’s doorbusters.
While Black Friday is a social outing for many, it’s also a way that serious shoppers like Gay can come out ahead in difficult economic times.
“We’re talking the fifth year of a recession that is a depression for a lot of people,” said Gay, the mother of a 6-year-old.
Her top tip: Use Black Friday to buy not only holiday gifts, but also to stock up on a year’s worth of birthday presents for family and friends. And don’t forget the groceries and toiletries.
Throughout the year, she also scopes out bargains to take to her church’s food pantry.
On Monday the delivery was 50 boxes of Quaker brand Whole Hearts cereal, which she purchased on sale with doubled coupons for the grand sum of -- nothing.
“I don’t believe in having a mini-warehouse in your home, with 40 years’ worth of toilet paper, that kind of thing,” she said. “I believe in using all the deals and discounts we can get to bless other people.”
Despite the long lines, the sometimes-crazed crowds and the red-eye hours, Black Friday shopping makes economic sense, said Ann McGrath, who took Gay’s boot camp class. Her main take-away: “Be more organized,” said McGrath, who expects to hit all her Black Friday destinations Thursday night and be home in bed by 1 a.m. At Gay’s suggestion, she’ll try “price matching” to help save on time and gas.