EagleTribune.com, North Andover, MA

Merrimack Valley

October 14, 2013

Newest Lawrence library calendar has vintage advertising theme

LAWRENCE — A color print depicts a young boy laying on the beach with a straw summer hat adorned with blue ribbons and flowers protecting him from the sun. Standing next to him is a young girl wearing a hot outfit with her back to the ocean dotted with white sails.

The work from the Victorian-era is not on display at a museum or hanging on the wall of a mansion.

Instead, it’s an advertisement card for “Beach Soap Co’s Laundry and Toilet Soaps” of Lawrence, featured on the cover of the 2014 annual calendar printed by the Friends of the Lawrence Public Library.

It is one of more than 20 advertisements in color and black and white featured in the calendar ranging from the 1870s through the mid-20th century, said library archivist Louise Sandberg.

In addition to Beach Soap, other ads include Morin’s, Ketchum’s Pharmacy, Curran & Joyce, Cedar Crest, Papparlardo’s Wirths, and the Cross Book Store. She said 90 percent of the material came from the library’s collection and the rest from local collector Joe Bella of Methuen.

The ads were found in newspapers, trade cards, a stereo slide, city directories, postcards and the front cover of an almanac.

Susan Dowd of the Friends of the Lawrence Public Library, said they discussed monuments at the Campagnone Common, the White Fund paintings and veterans before deciding on vintage advertising as a theme.

“We wanted to pick a theme that people can identify with,” Dowd said. “We chose a cross section of businesses from restaurants, hotels and cemeteries, institutions that people would remember.”

Dowd is happy with this year’s calendar.

“Visually it’s very attractive and having color took it to a whole new level,” she said. “I don’t have a problem of it not having text because they stand out by themselves.”

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