EagleTribune.com, North Andover, MA

Merrimack Valley

April 8, 2013

'Evil Dead' takes possession of box-office lead spot

LOS ANGELES — “Evil Dead” showed the most life at the box office this past weekend, leaving its rivals as casualties while claiming No. 1.

The fourth entry in the horror franchise debuted with a healthy $26 million, according to an estimate from distributor Sony Pictures. (That figure includes ticket sales from Thursday evening, when the movie collected $1.8 million.)

Heading into the weekend, pre-release audience polling indicated that the scary film would be in a tight race with holdover “G.I. Joe: Retaliation.” But “Evil Dead” ended up beating the big-budget action flick, which collected $21.1 million during its second weekend in theaters.

“G.I. Joe,” in fact, was only tied for second place: The movie shared the runner-up position with the animated family film “The Croods,” which has grossed $125.8 million since its release three weeks ago.

Meanwhile, the only other film to open over the weekend, a 3-D version of 1993’s “Jurassic Park,” started with a respectable $18.2 million, putting the Steven Spielberg-directed film at No. 4 at the multiplex.

Most of those intrigued by “Evil Dead” were adult men: 56 percent of the film’s opening weekend crowd was male and 56 percent was older than 25.

Though the film has received positive reviews, especially for a horror picture, audiences that saw it this past weekend didn’t love it, assigning it an average grade of C-plus, according to market research firm CinemaScore.

Still, Rory Bruer, distribution president for Sony, said he wasn’t worried that bad word of mouth would harm the movie’s ticket sales in the coming weeks.

“We did so many word-of-mouth screenings on this film before it opened, and people love it,” Bruer said. “I think that speaks volumes for the film in regard to its longevity.”

“Evil Dead” tells the story of five friends in a remote cabin in the woods, where they encounter a demon that attempts to possess them. The film is a new iteration of Sam Raimi’s original, which became a cult classic after its release 30 years ago. The latest installment already is by far the highest-grossing in the series: The third entry, 1993’s “Army of Darkness,” grossed $11.5 million, while the second took in $5.9 million and the first $2.4 million.

Text Only | Photo Reprints
Merrimack Valley

Eagle-Tribune News Videos
Photos of the Week