EagleTribune.com, North Andover, MA

Merrimack Valley

July 28, 2013

Made in America: Made in Lawrence

City native front man for New Balance's new patriotic marketing campaign


Campos is one of the 220 New Balance factory associates responsible for the cutting, stitching and assembling of athletic shoes in the Lawrence plant. Specifically, his job is to make sure the materials needed to making the trademark shoes are available every day for the production line workers.

With a giant smile and a friendly disposition, Egui was one of the 13 Lawrence workers who volunteered to represent New Balance in The Makers campaign. “He is very personable. He has a passion for New Balance and he’s comfortable in front of the camera,” said Brendan Melly, New Balance’s Lawrence factory manager.

Egui is proud that not only are New Balance athletic shoes made in America - they are also made in his hometown of Lawrence. His pride and success in his job are clearly evident to others, especially job seekers.

“People are always asking me how they can get a job here,” Campos said.

Melly, the Lawrence factory manager, echoes similar sentiments. On a recent tour of the factory floor, where workers were making 990 style New Balance shoes, Melly notes the workers are both proud of what they do, what they create and where they do it - in Lawrence.

“These people bleed New Balance. It’s pretty unique and amazing,” said Melly, a US Army veteran who now lives with his family in Reading.

Many of the workers are blood relatives, who have recommended family members for jobs. “They feel it’s important to continue making things in America,” Melly said.

In the factory, every 22 1/2 seconds, an athletic shoe part moves from one worker’s hand to another. Workers wear safety googles and have adjustable benches. An alarm sounds periodically, signally to workers its time for a short health stretch at their work stations. Everyone is wearing New Balance shoes as they work. The emphasis on improvement is constant which leads to great morale in the factory, Melly said.

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