EagleTribune.com, North Andover, MA

Merrimack Valley

June 16, 2013

Shuttered in Salem, a look at how the alleged sex spa moved to Lawrence

Barred from business in Salem, N.H., Barron moved her massage brothel to Lawrence

LAWRENCE — In June 2011, when Lori Barron pleaded guilty to prostitution-related charges in Salem, N.H., she was barred from opening another massage parlor in Salem, N.H. for 10 years.

But less than two years later, Barron had moved her alleged brothel 7 miles away over the Massachusetts line to Lawrence. This week, the married mother was charged again with running a house of prostitution out of her massage business “The Day Spa for Gentlemen” at 7B Broadway.

“Just the right amount of wrong to be right,” proclaims Barron’s website for the Lawrence spa. “Warm, sophisticated and seductress young ladies that will make you feel like you’ve never felt before. We are truly unique tantric goddesses with a passion to please your every need.”

Barron, 50, allegedly videotaped the young seductresses working for her performing sex acts on customers — reportedly area police officers, firefighters, lawyers, teachers, a doctor, and court workers. Detectives are still analyzing computers, cell phones and written records to compile a detailed client list.

The mother of two college-age daughters is accused of using the footage to blackmail her employees, some single mothers, if they stepped out of line or tried to quit. Police said she had hundreds of customers at the spa, which she described on her website as “luxury offices” that are “conveniently situated near all major highways in northern Massachusetts.” The spa advertised “plenty of secure free parking.”

“Our professional staff of talented and highly skilled relaxologists have all mastered the opulent technique of erotic touch. We look forward to talking, laughing, and experiencing a tantalizing and passionate time together that will be all our own,” the site reads. “You deserve to be pampered and experience a rendezvous you will never forget… you need an escape…”

Barron’s now-shuttered spa also offered a “private sailing vessel” and “luxury yacht” leaving from Boston Harbor for special functions, according to the website. Clients were asked to refrain from using vulgar or explicit language around the spa workers, who are “very skilled at discerning the wants and needs of our clients.”

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