EagleTribune.com, North Andover, MA

Merrimack Valley

October 20, 2013

Cube 3 Studio participates in design competition

Proceeds will benefit Merrimack Valley Food Bank

LAWRENCE — Using 3,340 canned foods, 12 employees at Cube 3 Studio designed “A Reel Meal.”

The play on words was part of Canstruction, a design and building competition by architects, engineers, and designers who made sculptures completely out of canned goods to benefit the Merrimack Valley Food Bank.

This year’s theme is “Cinema and Movies” with all artwork focusing on images and characters from the silver screen, said Maria Salvatierra, the firm’s marketing manager.

Led by captain Ben Scott, Cube 3 Studio created a theater complete with a movie screen and seats by coordinating the fire roasted tomatoes in the curtains and the tomato sauce in the chairs. The cans were stacked together with plywood. The team even made a time lapse video of themselves at work, which is shown on the theater screen. The 1-1/2 minute video even has credits at the end.

Scott said they had other ideas including; an Oscar Award, a scene from the Emerald City from the Wizard of Oz movie, a movie reel and a bucket of pop corn and a soft drink cup. In the end, the movie theater idea won.

“We wanted to stick with an iconic representation of the movies,” Scott said.

Scott said Cube 3 Studios came up with the idea in August. They first created a three-dimensional computer model of the movie theater and added the different color labels to see how the finished sculpture would look like. They completed the sculpture in six hours.

“It wasn’t hard to build because we used the computer model and it went up smoothly. It was more fun than anything else,” Scott said.

In previous years, Cube 3 Studio made financial contributions to Canstruction. This is the second year they participated in the actual event.

“We like to get involved in our local community and help the people that do business with us and we serve as well,” Scott said.

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