EagleTribune.com, North Andover, MA

New Hampshire

January 4, 2013

Website gives bird's-eye view of N.H. highways

(Continued)

For NHDOT, making the video available is about traffic safety and convenience.

“Part of it has to do with the ‘know before you go’ concept,” Markow said. “If there is bad weather, you get a sense of what’s out there.”

Motorists also can see what an accident has done to traffic and whether heavy volume is causing delays.

The system ties into Google maps with a traffic speed feature that evaluates the flow.

Commuting from the job in North Andover to your home in Manchester? TrafficLand can help you let the family know if you will be on time for dinner or let you know if an alternative route is the way to go.

“Being able to link with the travel speed scenario gives the public an idea of what they are going out to and whether they should leave a little early,” Markow said.

There is no expense to commuters. While TrafficLand is a business, it makes money in other ways.

The company sells advertising on its website and subscriptions to businesses like freight companies that value the information. It also has a business relationship with Garmin, a GPS navigational system provider.

Finocchiaro said the privately held company employs 20 and has revenues in the millions of dollars.

“We are now in 53 agreements in 36 states,” he said.

That includes the entire Eastern Seaboard.

“We do revenues in the millions,” Finocchiaro said.

“Onward,” is the business plan for the company, he said, as it continues exploring future development options.

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