EagleTribune.com, North Andover, MA

New Hampshire

July 12, 2013

Frozen yogurt shops open across Southern N.H.

Frozen yogurt is the go-to cool treat this summer


“Sometimes you will go to an ice cream shop and order a small and it will be a lot more than you wanted,” Caesar said.

At Frozyos in Salem, which opened in February, there are set prices for different sizes, starting at 3.99 for a kiddie cup.

“It makes the whole process go so much smoother,” said Norris Viviers, manager of Frozyos. “By the time you get to the register, you’ll know exactly how much it will be.”

Elaine Thompson, owner of Billy’s Frozen Yogurt in Derry, said she had planned for two years to open a frozen yogurt shop after seeing the success of Pinkberry and Red Mango in California.

“You couldn’t help but notice the figures they were doing during a recession,” Thompson said. “Until recently, there was nothing at all here in New Hampshire.”

Thompson opened Billy’s in February and had the name in mind right from the start.

“We call it Billy’s, since we have a couple flavors made with goat yogurt,” she said.

Yogurt City in Plaistow opened this spring and Tutti Frutti at the Rockingham Mall in Salem has been open since last year.

With the emerging popularity of these frozen yogurt shops, at least one ice cream shop owner has had to make an adjustment.

“We just started serving nonfat yogurt this year,” said Jim Salloway, owner of Jim’s Ice Cream Barn in Salem. “We want to grab those customers who have started to want that as well.”

But Salloway believes frozen yogurt is just the flavor of the month.

“I think it’s a fad and it will go away after a series of time,” he said. “They are so limited in what they sell. They only have 12 flavors or so, where we have more than 70. You can’t get a frappe or a parfait or a banana split there.”

But, at least the younger clientele, the new frozen yogurt shops are the place to be.

“Londonderry has never really had a place like (Sweet Kiwi) where you can just hang out and chill,” said Hannah Robillard, 15, of Londonderry.

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