EagleTribune.com, North Andover, MA

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New Hampshire

May 14, 2013

Malt beverage causing a stir in NH

State Liquor Commission has concerns about fruity malt beverage

(Continued)

“If your product is harmful, I would understand that,” Fadika said. “The discussion is all about packaging. The packaging clearly states it contains alcohol.”

Fadika said his small company has a solid reputation.

“We are a very responsible company and we don’t want it to be controversial,” he said.

Fadika said he hopes Mojo could be sold at New Hampshire grocery stores such as Market Basket, but its alcohol content would have to be reduced before that could happen. Otherwise, it could only be sold in state liquor stores.

Mojo is available at dozens of liquor and convenience stores in Massachusetts, but some store employees said sales were not impressive. One Andover store representative said it took seven months to sell four cases of the drink.

The Vineyard in North Andover sold Mojo for about six months before stopping distribution two years ago, manager Kerry Dwyer said.

“It wasn’t a good market for us,” she said. “You have to make room for new things.”

Some customers said they really liked Mojo during a tasting at the store, she said, but few bought it.

Mount Vernon Liquor Store in Lawrence sells Mojo, just not a lot of it, manager Pat Patel said. It’s mostly purchased by women, he said.

“It doesn’t sell that much,” he said.

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