EagleTribune.com, North Andover, MA

New Hampshire

October 3, 2013

Windham firm building around home-grown talent

Creative firm attracts young Granite Staters

WINDHAM — 36creative is putting young New Hampshire professionals to work in their own backyard.

Business, education and political leaders talk about the importance of the state retaining young talent. The nearly 10-year-old marketing company is doing just that.

It employs about a dozen people and more than half of them grew up or attended college in the Granite State.

Basing 36creative in a small office park off Lowell Road hasn’t kept founders Trent Sanders and Steve Gabriel from developing a $1 million a year company with 50 clients spread from New York to Los Angeles.

“It was never planned,” said Sanders, 33, noting their office is about half a mile from his mother Bonnie’s home in Windham.

Gabriel, 32, said it was just easier to find office space for a creative company in New Hampshire.

The location in the woods off the beaten track hasn’t deterred the talent from finding them.

“Talent is everywhere,” Gabriel said. “These people from New Hampshire are ultra creative.”

Laura Scott, community development director for Windham, sees in the company a model for what both young professionals and community leaders covet.

Often young professionals think they have to go to New York City or Boston to find good jobs, she said.

“This is not the case at all,” Scott said. “36creative is the type of business that provides good jobs, that pay well and give employees the work-life balance that they say they are looking for.”

The company is important for another reason, Scott maintains.

“It also shows that New Hampshire supports businesses and entrepreneurs that work hard and have a good ideas,” she said.

Donna Morris, executive director with the Greater Salem Chamber of Commerce, remembers 36creative redesigning the group’s Website.

“They are smart, professional, and bring fresh perspective to the projects in which they are involved,” Morris said. “36creative is a great example of a New Hampshire company creating its own opportunities and retaining young, talented, local professionals.”

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