EagleTribune.com, North Andover, MA

October 10, 2013

Pelham turns to social media to help boost business

By John Toole

---- — PELHAM — Pelham economic development officials are getting social to help and recruit business.

The Economic Development Committee is using Twitter, Facebook and LinkedIn as ways to boost the town’s business climate.

“We want to increase awareness and support for local businesses as well as attract new businesses into Pelham,” committee vice chairman Diane Chubb said.

Windham-based 108 degrees LLC, a local marketing agency, is heading up the social media campaign that began last spring.

The committee’s Twitter account, @ChoosePelhamNH, had amassed 802 tweets and 229 followers as of yesterday.

“Doing business in Pelham #NH is easy. The PEDC is committed to making your transition as smooth as possible,” read one tweet that linked readers to a list of the top 10 reasons to locate in Pelham.

Another tweet led readers to a profile of Dimitriou’s Family Restaurant owner Nicholas Dimitriou and his reasons for doing business in town.

The Facebook page had 109 “likes” and highlighted recent committee activities.

MaryAnn Pfeiffer, owner of 108 degrees, said the campaign had increased the number of businesses participating in the committee’s website directory.

“We probably have triple the number of businesses on the list from the start of the year,” Pfeiffer said.

More than 50 were listed yesterday.

Chubb said the campaign not only can make residents aware of local businesses, but help local businesses support each other.

She said she sees it as an asset to the community’s small, home-based businesses.

Pfeiffer agrees.

“The idea is to help businesses connect to each other,” Pfeiffer said. “They want to do business locally and support their fellow townies.”

The committee’s efforts can’t yet highlight a business lured to town by the campaign, but officials remain hopeful.

Pfeiffer said the campaign can call attention to businesses in Massachusetts that are looking to expand or relocate.

“They get some exposure to Pelham being a consideration for a location,” she said.

The campaign comes as Pelham is exploring potential zoning changes to encourage mixed-use development that could bring shops and restaurants to the town center.

“I feel they are on the cusp of a big development explosion happening soon,” Pfeiffer said.