EagleTribune.com, North Andover, MA


March 31, 2014

Editorial: Salisbury Beach could be jewel of our coast

The commercial center of Salisbury Beach has been struggling to find a new identity and a new direction for a long time. It is encouraging to see that a new effort is underway, one that has solid local support and some serious interest from state officials.

Last week, state Housing and Economic Development Secretary Greg Bialecki and Energy and Environmental Secretary Richard Sullivan visited the beach to hear for themselves about a plan being primarily championed by Wayne Capolupo. Capolupo has made substantial investments in his hometown beach, and like his fellow beach property owners, he sees great potential.

The idea Capolupo and others are proposing would tear down almost all of Salisbury Beach Center and replace it with more attractive, year-round housing and businesses. Ultimately, several new and architecturally cohesive five-story buildings would include 750 residential condos with ground-floor commercial/retail space. It would completely replace the hodgepodge of buildings that line the beach center’s main streets.

The state would be a player in the development. It owns the beach itself, and it is being asked to invest about $5 million to build a beachfront boardwalk, a 500-foot pier, a comfort station, and other amenities to make the area more attractive to investors.

We were glad to see that both Bialecki and Sullivan had some interest in the plan, though they noted that as Gov. Patrick’s administration enters its lame-duck stage, they won’t be around much longer to shepherd the project along.

Capolupo and other project enthusiasts are hoping that a single, well-financed developer will take on the entire project, at a cost of perhaps $150 million. The state officials asked that they attempt to find this developer in 60 days as a good faith gesture. It seems an unreasonably short time frame to line up such a well-heeled developer, but the push is on.

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