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December 1, 2012

Solomon has made it in baseball with his business saavy

Art Solomon never considered purchasing a Minor League Baseball franchise during the first 60 years of his life but that all changed in 2004.

It was then he met a woman named Sally, fell in love quickly and thought the best engagement present he could buy for her — a passionate baseball fan from Rhode Island — was the Triple-A Pawtucket Red Sox.

Unfortunately for Solomon, then-PawSox owner Ben Mondor had no interest in selling.

“Reality had crushed my dream of a happy, Hollywood-movie-type ending with Sally and me seated in the stadium, and the outfield video board flashing the message, ‘Sally, the PawSox is my Gift to You, Art.’” Solomon wrote in his new book “Making It in the Minors.”

But four months later, Game Plan LLC, the consulting and investment banking company Solomon had help him inquire about the availability of the PawSox, informed him that the owner of the Double-A New Hampshire Fisher Cats, an affiliate of the Toronto Blue Jays, was looking either to sell a share or the entire franchise.

To make a long story short, Solomon wrote another type of happy ending for himself. He not only married Sally but he also now owns two teams — the Double-A New Hampshire Fisher Cats in Manchester and the Single-A Bowling Green Hot Rods, an affiliate of the Tampa Bay Rays — and he is enjoying his new life in baseball quite a bit.

In “Making It in the Minors,” which is available now, Solomon shares with readers tips on developing relationships with local businesses/advertisers and government leaders, and ways his and other minor league teams have promoted their product, earned profit, and helped within the community. He also discusses the economics in the majors and minors.

The book not only is targeted for those interested and involved in sports management and those in business but also for avid sports fans.

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