EagleTribune.com, North Andover, MA

Sports

August 27, 2009

Success comes at steep price for Bruins fans

Bruins hold line on returning season tickets, new season-ticket holders pay much more

Now that the Bruins are relevant again on the Boston sports landscape, fans will have to pay a premium to enter the TD Garden this winter.

That is, unless you're a longtime supporter.

Bruins individual-ticket prices skyrocketed approximately 50 percent after a season in which the club finished first in the Eastern Conference and advanced to the second round of the playoffs for the first time since 1999.

The majority of the season-ticket holders will not see an increase, according to Bruins Vice President of Sales and Marketing Amy Latimer. New season-ticket holders aren't so lucky. For example the $101.50 seats will be $137.50 for new season-ticket holders.

The only current season ticket buyers who will pay more this year than last are those in the front row and in the center ice loge sections.

"It's all part of our overall strategy," said Latimer. "Our top priority is our season-ticket holders. Because of the economy, our prices for almost all of our season-ticket holders have held the same. The team performed well, but we made it a priority to make sure that our current season-ticket holders would remain with us."

And to the Bruins' credit, that's the way it should be. While newcomers will have to shell out big bucks for Boston's newest contender, the people who have been there through the tiresome and lengthy down years deserve a break.

After last season's success, the Bruins received a tremendous spike in season ticket sales, nearing 5,000 new orders since February, said Latimer. The team is within a few hundred of its self-imposed 13,000-seat cap on season tickets.

The new season-ticket holders will be paying a different price than last year's renewals and a diminished supply of individual tickets translated to a spike in those prices.

Text Only | Photo Reprints
Sports

Local Sports Videos
Sports Videos
SNC Minute: Taney loses to Nevada, Phils win Taney watch party at Springside Chestnut Hill Academy 3 & Out: What to watch for in Eagles' 3rd preseason game Taney still alive despite 'off day' from Mo'ne Davis 'Strange strike zone' a factor in Taney's loss Will Alex Henery be the Eagles' kicker on opening day? The Buzzer: Tattoos, John Wall and Babe Ruth Steelers Running Backs Arrested, Browns Roll with Hoyer Carl Edwards to Drive No. 19 For Joe Gibbs in 2015 Darrell Wallace, Jr steps on Block T and pays for it Larry’s Notebook: Where Does the Aggression Go? Just Call Him Johnny Clipboard - @TheBuzzeronFOX Meyer confident despite losing Miller for the year Reggie Jackson's ALS Ice Bucket Challenge Mo'ne's Mom: She's Up There With LeBron, Kobe - @TheBuzzeronFOX Can Buckeyes fill Miller's void? Manziel mature enough to start? Ditka Blames 'Politically Correct Idiots' For Redskins Controversy - @TheBuzzeronFOx Redskins show solidarity with Ferguson protesters Is Taney a team of destiny?
Boston Sports
The Buzzer: Tattoos, John Wall and Babe Ruth Steelers Running Backs Arrested, Browns Roll with Hoyer Carl Edwards to Drive No. 19 For Joe Gibbs in 2015 Darrell Wallace, Jr steps on Block T and pays for it Larry’s Notebook: Where Does the Aggression Go? Just Call Him Johnny Clipboard - @TheBuzzeronFOX Meyer confident despite losing Miller for the year Brian Westbrook: I wouldn’t hand the Browns over to Johnny Football’ Farrell 1-on-1: Biggest lessons learned from 2014 Can Buckeyes fill Miller's void? Manziel mature enough to start? Ditka Blames 'Politically Correct Idiots' For Redskins Controversy - @TheBuzzeronFOx Redskins show solidarity with Ferguson protesters Farrell: Bradley, Jr. sent to ‘maintain adjustments’ Farrell: ‘A ‘neighborhood play’ is not a reviewable play’ Bogaerts: ‘I knew he was safe if they replayed it’ Fans Excited For Patriots Preseason Kickoff Curran: Brady, Mallett & Garoppolo expected to play tomorrow Pedro Martinez on Lester: “I would like to see him come back’ Greeting from Foxboro: What to look for in Patriots-Eagle preseason game