Weathering the Storm
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- Weathering the Storm
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- Weathering the Storm: Part 1
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Suffolk professor stresses importance of knowing customer, and customer knowing you
Professor of Marketing Michael L. Barretti, Suffolk University's director for the Institute of Executive Education, was a longtime businessman before moving into academia in 1997.
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He began his career after serving in the U.S. military with Polaroid company, then moved into the medical device industry. -
Remember the Four P's: Price, promotion, product and place
David Hartstein, founder and CEO of KaBloom flowers, was born in Israel, the son of Holocaust survivors.
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He came to America in 1982 to attend Suffolk University, then shortly after returned to Israel when his father died. - VIDEO: David Hartstein shares tips for this economic storm
- VIDEO: Michael Barretti shares tips for this economic storm
- VIDEO: Lu Ann Reeb shares tips for this economic storm
- Thursday, January 22, 2009
- Letter from the publisher: Together we can move ahead
- Get your message out online
- Great salespeople put customers first
- Forget fear: Find ways to excel
- Yes, it's really happening: Now do something about it
- When the going gets tough, the tough keep advertising
- 'Factoring' can help businesses with cash flow when loans are tight
- When evaluating location, review 'SPACE'
- Five strategies for handling the recession
- Build a happy place
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