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		<title>Weathering the Storm -- EagleTribune.com, North Andover, MA</title>
		<link>http://www.eagletribune.com/weatheringthestorm</link>
		<description><![CDATA[The Eagle-Tribune's survival guide to weathering the current economic storm.]]></description>
		<language>en-us</language>
		<copyright>Copyright CNHI All Rights Reserved.</copyright>
		<ttl>5</ttl>
		
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_247173221.html</guid>
			<title><![CDATA[Weathering the Storm: Part 1]]></title>
			<pubDate>Fri, 04 Sep 2009 17:31:00 EDT</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_247173221.html</link>
			<description><![CDATA[]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132947.html</guid>
			<title><![CDATA[Suffolk professor stresses importance of knowing customer, and customer knowing you]]></title>
			<pubDate>Sat, 24 Jan 2009 14:41:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132947.html</link>
			<description><![CDATA[Professor of Marketing Michael L. Barretti, Suffolk University's director for the Institute of Executive Education, was a longtime businessman before moving into academia in 1997.<br>
He began his career after serving in the U.S. military with Polaroid company, then moved into the medical device industry.]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132909.html</guid>
			<title><![CDATA[Remember the Four P's: Price,  promotion, product and place]]></title>
			<pubDate>Sat, 24 Jan 2009 14:33:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132909.html</link>
			<description><![CDATA[David Hartstein, founder and CEO of KaBloom flowers, was born in Israel, the son of Holocaust survivors.<br>
He came to America in 1982 to attend Suffolk University, then shortly after returned to Israel when his father died. ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_024124640.html</guid>
			<title><![CDATA[VIDEO: David Hartstein shares tips for this economic storm]]></title>
			<pubDate>Sat, 24 Jan 2009 12:58:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_024124640.html</link>
			<description><![CDATA[]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_024124142.html</guid>
			<title><![CDATA[VIDEO: Michael Barretti shares tips for this economic storm]]></title>
			<pubDate>Sat, 24 Jan 2009 12:50:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_024124142.html</link>
			<description><![CDATA[]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_024122316.html</guid>
			<title><![CDATA[VIDEO: Lu Ann Reeb shares tips for this economic storm]]></title>
			<pubDate>Sat, 24 Jan 2009 12:42:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_024122316.html</link>
			<description><![CDATA[]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132829.html</guid>
			<title><![CDATA[Letter from the publisher:  Together we can move ahead]]></title>
			<pubDate>Thu, 22 Jan 2009 13:29:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132829.html</link>
			<description><![CDATA[Dear Reader, <br>
You might be confused as you look through this section. Why would your local newspaper be presenting advice on running a business during these difficult times? <br>
Very simply, we are not just in the newspaper business. This newspaper is a direct reflection of our community. People naturally associate the newspaper with news. But the advertising contained in the newspaper is very much a part of what a newspaper delivers to readers. That makes us partners with our advertisers.  ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132739.html</guid>
			<title><![CDATA[Get your message out online]]></title>
			<pubDate>Thu, 22 Jan 2009 13:28:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132739.html</link>
			<description><![CDATA[Lu Ann Reeb is president of Skyways Communications, a new media marketing firm in Norwood.<br>
Prior to founding her company 10 years ago, Reeb was an Emmy award-winning executive producer who worked in television news for more than 20 years. ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132659.html</guid>
			<title><![CDATA[Great salespeople  put customers first]]></title>
			<pubDate>Thu, 22 Jan 2009 13:27:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132659.html</link>
			<description><![CDATA[Dear Professor Bruce: I'm a small business owner and have never had any formal training in selling. What can I do to be better at the sales process and grow my business?<br>
Answer: Here are a few ideas:<br>
According to Barry Farber, author of "The 12 Cliches of Selling" (Workman) and "Superstar Sales Secrets" (Career Press), "There are many key attributes that are needed for success in selling." ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132629.html</guid>
			<title><![CDATA[Yes, it's really happening: Now do something about it]]></title>
			<pubDate>Thu, 22 Jan 2009 13:26:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132629.html</link>
			<description><![CDATA[It's been a long time coming, but change is gonna come, oh yes it will. <br>
&mdash; Written and performed by Sam Cooke, 1963<br>
Change is not "in the air." It has hit the ground running, or should I say running rampant. ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132600.html</guid>
			<title><![CDATA[Forget fear:  Find ways to excel]]></title>
			<pubDate>Thu, 22 Jan 2009 13:26:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132600.html</link>
			<description><![CDATA[Sometimes the best offense is a strong defense, and I'm not talking football. <br>
This is not about job searching, but job keeping. According to most people, our economy is in crisis, and workers everywhere are full of white-knuckle fear.]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132442.html</guid>
			<title><![CDATA[When the going gets tough,  the tough keep advertising]]></title>
			<pubDate>Thu, 22 Jan 2009 13:25:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132442.html</link>
			<description><![CDATA[It may be human instinct to hoard cash in tough times, but it can be a self-destructive one if it means cutting back on advertising and marketing dollars, according to numerous experts and studies.<br>
Here are three good reasons why savvy business people continue to seek out new customers, even when profits are squeezed.]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132518.html</guid>
			<title><![CDATA['Factoring' can help businesses with cash flow when loans are tight]]></title>
			<pubDate>Thu, 22 Jan 2009 13:25:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132518.html</link>
			<description><![CDATA[Dear Professor Bruce: I'm a small-business owner and am finding it difficult to get a bank loan. I've heard of something called factoring. What is it and when is it time to consider alternatives to traditional bank loans?]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132331.html</guid>
			<title><![CDATA[When evaluating location, review 'SPACE']]></title>
			<pubDate>Thu, 22 Jan 2009 13:24:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132331.html</link>
			<description><![CDATA[First-time small-business owners, or those looking to relocate to increase space or save money, will find that now is a great time to be in the market for office space.<br>
Some landlords have more available space right now due to the sluggish economy, which means they may be more willing to make a deal. ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132256.html</guid>
			<title><![CDATA[Five strategies  for handling the recession]]></title>
			<pubDate>Thu, 22 Jan 2009 13:23:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132256.html</link>
			<description><![CDATA[Joseph Stasio has a clear and stern message for businesspeople navigating the weather of the current economic storm.<br>
"Customers still need your services if it provides real value," said the associate professor of marketing and entrepreneurship at the Girard School of Business at Merrimack College.  "If it doesn't, yours will be the first to go."  ]]></description>
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			<guid>http://www.eagletribune.com/weatheringthestorm/local_story_022132140.html</guid>
			<title><![CDATA[Build a happy place]]></title>
			<pubDate>Thu, 22 Jan 2009 13:22:00 EST</pubDate>
			<link>http://www.eagletribune.com/weatheringthestorm/local_story_022132140.html</link>
			<description><![CDATA[As the stock market has so ably demonstrated, investors hate uncertainty. <br>
Employees hate it, too. <br>
In good times, an employee who is worried about his or her job reaches for the door. In bad times, only your strongest employees are likely to be eyeing the exit.]]></description>
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