EagleTribune.com, North Andover, MA

Weathering the Storm

January 22, 2009

Letter from the publisher: Together we can move ahead

Dear Reader,

You might be confused as you look through this section. Why would your local newspaper be presenting advice on running a business during these difficult times?

Very simply, we are not just in the newspaper business. This newspaper is a direct reflection of our community. People naturally associate the newspaper with news. But the advertising contained in the newspaper is very much a part of what a newspaper delivers to readers. That makes us partners with our advertisers.

When local businesses are hurting, we hurt along with them. When they prosper, we prosper as well. In a sense, we are putting our money and our newsprint where our mouth is by supporting our business partners.

In addition to publishing this section, we are partnering with Suffolk University and our Chamber of Commerce in a "Business Survival Breakfast Series" that will offer three presentations on weathering this economic storm. We urge business people of all kinds to attend these free sessions. (For details, please see the ad on Page 9.)

I would be remiss if I did not address one other point: Local newspapers are very much alive, despite what you hear about the Internet becoming our Grim Reaper. In fact, newspapers are very much a part of the Internet (see our Web site if you doubt this point). And they remain vital to the communities they serve.

How important are newspapers to society? Imagine if newspapers around our country decided to take a break and did not publish for one week. I predict that the radio announcer would have nothing to say, the newscaster would stare blankly at the camera and there would be no news to Google. Local newspapers provide the world its news.

So let's start moving our local economy in the right direction. Let's get over the notion that newspapers are dead. Let's think about the opportunities that this current economy offers and let's learn new skills together as we invent our future.

Together we will succeed.

Al Getler

Publisher

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