Money is still tight for some. Others are fed up with commercialism of the holidays. Still others are waiting for bigger bargains.
And people like Lark-Marie Anton Menchini are more thoughtful about their purchases. The New York public relations executive says in the past she’d buy her children up to eight Christmas gifts each, but this year they’re getting three apiece. The leftover money is going toward their college savings.
“We told them Santa is ... being very conscious of how many gifts he puts on his sleigh,” Menchini, 36, says.
Despite an improving economy, most workers are not seeing meaningful wage increases. And some of those who can splurge say the brash commercialism around the holidays — many more stores are opening for business on Thanksgiving — is a turnoff.