NORTH ANDOVER — As the Stanley Cup playoffs skate on, the staff at a Boston veterans home is cheering especially loudly every time the Bruins score a goal.
They’re not just rooting for their home hockey team, but also for the bedding they will score for the veterans who use their services.
Founded by Max Perry of North Andover, Beantown Blankets is donating 100 blankets to the New England Center and Home For Veterans for every goal scored by the Boston Bruins during the Stanley Cup playoffs.
The organization had donated 600 blankets as of May 31 and hundreds more were to be arriving soon after the Bruins scored seven goals in the June 1 game and two more in Monday night’s loss.
Add to that the single goal the Bruins scored in Thursday’s 2-1 defeat, as well as those from game six and potentially game seven, and that’s a lot of warmth.
“Of course, our staff is cheering loudly for the Bruins. ... It’s a win for us every time they score,” said C.J. Beck of the veteran’s home.
Perry started his organization with his mother in their North Andover home a few years ago as part of a business entrepreneurship class at Babson College.
It’s a buy-one, gift-one company. For every blanket purchase, the company donates a blanket to vulnerable members of the community — from pet shelters to homeless shelters, to people who are displaced and on the street.
Perry decided not to shut down the business when the semester ended. Rather, he saw Beantown Blankets’ beneficial power and is still running the business, now from Middleton.
“Supporting the needs of local shelters in Boston is vital to our mission. As blankets are one of the most requested items, we thought it was a great opportunity to support the Boston Bruins and New England Center and Home for Veterans during the Stanley Cup this year. We look forward to cheering for more Bruins goals,” Perry wrote in an email.
Beck said 600 blankets had arrived so far at the time of the interview for this story. Many already had been given out to residents.
“The blankets fit our beds and everyone loves the fleece,” Beck said. “Max is great and we’re so happy to be part of this.”