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In this photo provided by Rubin Museum of Art, Wim Hof of the Netherlands stands up to his neck in ice for an hour and twelve minutes, Saturday, Jan. 26, 2008, outside the Rubin Museum of Art in New York, during a successful attempt to break his previous world record for immersion in an outdoor ice bath.

NEW YORK (AP) -- A man who calls himself a tantric master broke his own world record by standing engulfed in ice for 72 minutes.

Wim Hof, 48, stood on a Manhattan street in a clear container filled with ice for an hour and 12 minutes Saturday.

Hof said he survives by controlling his body temperature through tantric meditation. Tantra is an Eastern tradition of ritual and meditation said to bring followers closer to their chosen deities.

Hof set the world record for full body ice contact endurance in 2004, when he immersed himself in ice for an hour and eight minutes.

Hof's feat kicked off BRAINWAVE, a five-month series of events in New York exploring how art, music, and meditation affect the brain.

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